|People’s Credit Union partnered with local senior centers to create the People’s Credit Union Centennial Shell Program as part of its 100th anniversary celebration. The program provided seniors with the opportunity to tap into their artistic talents by individually hand-painting the outside of seashells that were then placed around the Credit Union’s six branch markets on Aquidneck Island and in the East/West Bay regions. On the inside of the shells is a gratitude message of, “Keep It, Gift It, or Hide Again,” providing the lucky discoverer with three options to: “Keep It” and redeem the shell for a $10 Shop Greater Newport Gift Card; “Gift It” and give the shell to someone else to redeem, or “Hide Again” simply directing the discoverer to place the treasure shell somewhere else for the next lucky person to find. Should the discoverer choose to “Keep It” or “Gift It,” the shell can then be redeemed at any People’s Credit Union branch for a Shop Greater Newport Gift Card (details on the Shop Greater Newport program and participating merchants can be found at www.shopgreaternewport.com). |
The shell painting activities were held over the summer at Newport’s Edward King House, the Benjamin Church Senior Center in Bristol, and North Kingstown’s Senior Center. The program’s overall objective was to engage everyone involved – seniors, local merchants, and volunteers – in an expression of gratitude by paying it forward in some way for another’s benefit. “The area’s senior centers play important roles in the lives of seniors through their diverse variety of classes, programming, performances, and club activities that offer them the ability to remain active and creative,” stated Courtney Hunter, Marketing Manager for People’s Credit Union. “We developed the Centennial Shell Program as a way to engage seniors and their personal talents, while also benefiting community businesses through a unique treasure hunt. The program is a fun way to capture the “paint it forward” spirit with everyone coming out a little better off than before,” Hunter further added.
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