People’s Credit Union’s marketing team recently completed a full beautification project around a community billboard. Located on the corner lot of Van Zandt Avenue and Prescott Hall Road in Newport, Rhode Island, the once-aging, overgrown, and uninviting space became welcoming with a simple but powerful message: We’re in your backyard. So we brought flowers.
As a local credit union, People’s approached the project with the mindset of making a positive contribution to the places where their employees and members live and work every day; a visible reminder that community commitment can show up in simple but meaningful ways.
